Robert Cialdini’s New Book: Pre-suasion

The Art of Charm had a interview with Robert Cialidine discussing his new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Robert Ciadine’s Influence: The Psychology of Persuasion, Revised Edition   has sold over three million copies and has been translated into thirty languages.[3] It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists the book in their “75 Smartest Business Books”.[4]


The Cheat Sheet:

  • What is “pre-suasion,” and how does it relate to the concepts inside influence?
  • How persuasive people shape others’ behavior and how we can use these techniques on others — as well as ourselves.
  • How to gain and retain someone’s attention.
  • How language, geography, and imaging alter our perceptions of what causes events — and how the media uses these principles to influence us and set its agenda.
  • How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail).
  • And so much more…

Click here to go to the original article at The Art of Charm.

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